Plain English advice on websites, local SEO and getting found on Google — written for people who run businesses, not marketers.
What separates a plumbing website that rings your phone from one that sits there doing nothing.
ElectriciansHow to build an electrician website that ranks locally and converts visitors into enquiries.
RoofersMost roofing websites look the same and say the same things. Here's how yours can be different.
AccountantsWhat an accountancy website needs to do to convert a Google search into a new client.
SEO · RoofersRoofing SEO has lower competition than most trades. Here's how to take advantage of that.
SEO · PlumbersA practical guide to local SEO for plumbers — what matters, what doesn't, and where to start.
SEO · ElectriciansHow electricians can rank organically for the searches that bring in real, qualified enquiries.
SEO · AccountantsMost accountancy websites are invisible on Google. Here's how to change that.
CostsFrom free builders to agency quotes — what you actually get at each price point, and what to watch out for.
CostsHosting, maintenance, SSL, email, updates — what's essential and what's padding.
CostsDIY, freelancer, agency, or managed service — which makes sense for a small business?
DirectoriesDirectories put you in a race to the bottom on price. Your own website changes the conversation.
CostsWix is cheap to start. It gets expensive quickly — and not just in money.
StrategySocial media and a website do different things. Understanding which does what helps you use both better.
DirectoriesAn honest look at what the main trade directories deliver — and what they don't tell you upfront.
GoogleStep-by-step: claiming your listing, filling it in properly, and getting it to show up in local searches.
GoogleThe three businesses that appear in Google Maps results get most of the clicks. How to be one of them.
SEOWhat local SEO actually means, why it matters more than national SEO for most trades, and how to start.
GoogleHow Google Maps works for local businesses, why your listing matters, and how to make it work harder.
GoogleReviews affect where you rank and whether people call you. Most tradespeople collect too few, too slowly.
Getting startedThe honest answer — including when you might be able to delay and when you really can't afford to.
Getting startedWhat a trades website should include, what it costs, how long it takes, and what it does for your business.
Getting startedIf your website is missing any of these ten things, you're losing enquiries to businesses that have them.
Getting startedFrom first conversation to live on Google — a realistic timeline and what can slow things down.
StrategyHaving a website isn't enough on its own. Here's what turns visitors into people who actually get in touch.
PlumbersBeyond word of mouth — the practical ways plumbers build a steady stream of new enquiries.
RoofersRoofing is seasonal and project-based. Here's how to keep enquiries coming in year-round.
ElectriciansWhere electrical customers actually come from, and how to make sure more of them find you.
AccountantsMost accountants get new clients through referrals alone. Here's how to add a second channel.
SEOThe fundamentals of showing up in local search — without needing to understand how Google's algorithm works.
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